Blogging 101

Instagram Intensive – How to Build an Authentic Following, Fast!

February 19, 2017
Grow Instagram Following

Instagram can be an amazing way for travel bloggers to to connect with fellow travellers (both bloggers and the everyday-run-of-the-mill-amazing-travellers) and strike up meaningful relationships with people you’d otherwise never cross paths with.

It’s also a fantastic way to connect with brands and help influence the way people travel.  If you’ve had an incredible experience, there’s often no better way than to show it visually, but with a small following, how can you ensure your content gets out in front of the right people to actually make a difference?

We used these strategies to grow our Instagram account from a personal one (where I literally posted snaps of my cats and home renovation – exciting, right?) to a fairly successful travel blogging Insta account with over 36,000 followers.

If we can do it, you can too!

If you’d like to get a better insight into what we’ve done to grow our account just drop your email in the following form and we’ll flick you all of our top tips right away!

[mailmunch-form id=”519405″]

You Might Also Like


  • Reply Carissa May 7, 2017 at 9:58 pm

    Thank you for the tips! I’m still struggling with Instagram, but people are loving my Hawaii photos as I’ve almost doubled my followers in 5 days. I’ve also had a lot of fun playing with videos lately, though I think I still need to download a video editing app

    You can find me over there at

    • Reply Sarah - Exploring Kiwis May 7, 2017 at 10:04 pm

      Hopefully some of them help! Your account is looking fab – what’s not to like about Hawaii right? 😀 Don’t be afraid to follow other accounts that are travel related – there’s nothing wrong with subtly popping up on their screen to introduce yourself in my opinion. Sometimes people just don’t know what they don’t know. Looks like you’re doing a great job with hashtags too! If you did want to you could try to choose a similar editing style across your photos so there’s cohesion even if the colours are different – I like the main ‘lux’ option for mine to make them nice and bright and bring out the highlights on water etc.

      • Reply Carissa May 7, 2017 at 10:09 pm

        I have such issues staying to one editing style because I love them all for different photos! But I should really make a point of picking a few edits or filters and sticking to them. Thank you for the advice! I think I will soon be devoting an entire day a week to instagram and networking.

  • Reply erynmacgillivray May 8, 2017 at 12:31 am

    Love this post so much!! I’ve been having such a tough time with instagram engagement. These tips were great thank you 🙂

    Eryn, Diaries From The Window Seat

  • Reply Erika May 10, 2017 at 7:28 pm

    Hi! I followed you and I still haven’t received the password to read you article. Will you delete this comment once you reconcile the problem? Thank you so much. 🙂

  • Reply Cynthia June 4, 2017 at 11:50 pm

    So many great ideas, I’ve been looking for ways to grow the account organically and will definitely try updating my hashtags and looking at other comparable accounts for travelers! I would love to get your advice about how to create a “look” when I’m posting pics of places I’m visiting – I can’t get my head around that one as every place is different (obviously) and if the places aren’t all the same, how do I make the pictures all ‘feel’ the same? All suggestions welcome, thank you in advance!!

  • Reply Fiona August 22, 2017 at 12:58 am

    Loved this post…thanks for the info. I’d love feedback on my insta if you had time. @westcorkfit

  • Leave a Reply